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Photography

Rubbermaid (RCP)

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Without an Edge

Rubbermaid (RCP) needed photography captured for their marketing initiatives. RCP wanted more visual assets to promote the innovative features and benefits of their products within key segments.

An Added Edge

After securing multiple locations and models, Hardly Square storyboarded what imagery would properly showcase the utility of RCP’s products. The photos were utilized in RCP’s eLearning, print initiatives, and even displayed on a huge digital billboard in New York City’s Times Square.

  • RCP Commercial Vacuum
  • RCP Commercial Vacuum
  • RCP Commercial Vacuum
  • RCP Commercial Vacuum
Without an Edge

Rubbermaid (RCP) needed photography captured for their marketing initiatives. RCP wanted more visual assets to promote the innovative features and benefits of their products within key segments.

An Added Edge

After securing multiple locations and models, Hardly Square storyboarded what imagery would properly showcase the utility of RCP’s products. The photos were utilized in RCP’s eLearning, print initiatives, and even displayed on a huge digital billboard in New York City’s Times Square.

  • Healthcare Cart
  • Healthcare Cart
  • Healthcare Cart
  • Healthcare Cart
  • Healthcare Cart
  • Healthcare Cart
Without an Edge

Rubbermaid (RCP) needed photography captured for their marketing initiatives. RCP wanted more visual assets to promote the innovative features and benefits of their products within key segments.

An Added Edge

After securing multiple locations and models, Hardly Square storyboarded what imagery would properly showcase the utility of RCP’s products. The photos were utilized in RCP’s eLearning, print initiatives, and even displayed on a huge digital billboard in New York City’s Times Square.

  • RCP Specialty Vacuum
  • RCP Specialty Vacuum
  • RCP Specialty Vacuum
  • RCP Specialty Vacuum
Without an Edge

Rubbermaid (RCP) needed photography captured for their marketing initiatives. RCP wanted more visual assets to promote the innovative features and benefits of their products within key segments.

An Added Edge

After securing multiple locations and models, Hardly Square storyboarded what imagery would properly showcase the utility of RCP’s products. The photos were utilized in RCP’s eLearning, print initiatives, and even displayed on a huge digital billboard in New York City’s Times Square.

  • RCP Recycling
  • RCP Recycling
  • RCP Recycling
  • RCP Recycling
  • RCP Recycling

IRWIN

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Without an Edge

IRWIN needed photography captured for their eLearning course on clamping. IRWIN has industry leading industrial clamping solutions, but was lacking the assets to promote the innovative features and benefits for their custom design Flash content.

An Added Edge

After carefully storyboarding what imagery would properly showcase the utility of IRWIN’s clamps, Hardly Square conducted a photography shoot in studio. We captured imagery of each step of the clamping process, while recording the actual sounds of the product. The final product was high-stimulus, custom Flash content that was highly engaging and voice narrated.

  • IRWIN Application Photography
  • IRWIN Application Photography
  • IRWIN Application Photography
  • IRWIN Application Photography

Annabel Lee Tavern

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Without an Edge

Annabel Lee Tavern, a concept-driven restaurant, needed a presence on the internet that matched the presence it has in Baltimore. Annabel Lee Tavern has won multiple awards because of their food and ambiance, but there wasn’t any imagery to support these accolades.

An Added Edge

Annabel Lee Tavern isn’t your typical restaurant. It’s a sensory step into a bygone era. So, we captured photography that showcased the beauty of both the food and the establishment’s ambiance. We also branded a site that matched all the hard work the proprietor put into the restaurant.

  • Annabel Lee Tavern Photography
  • Annabel Lee Tavern Photography
  • Annabel Lee Tavern Photography
  • Annabel Lee Tavern Photography
  • Annabel Lee Tavern Photography
  • Annabel Lee Tavern Photography
  • Annabel Lee Tavern Photography
  • Annabel Lee Tavern Photography

Pelouze

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Without an Edge

Pelouze needed photography captured for their product line. Pelouze has industry leading thermometers, but was lacking the imagery to promote this innovative product line.

An Added Edge

After carefully storyboarding what imagery would properly showcase the utility of their product line, Hardly Square did an on-location photography shoot in North Carolina. With instructional design, application (“in-use”) photography is very instrumental in visually narrating how to properly use a product. Hardly Square captured learner-centric application photographs allowing the learner to imagine themselves within the situation. Hardly Square also utilized this imagery within their custom eLearning solution.

  • Pelouze Application Photography
  • Pelouze Application Photography
  • Pelouze Application Photography
  • Pelouze Application Photography
  • Pelouze Application Photography
  • Pelouze Application Photography

BernzOmatic

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Without an Edge

BernzOmatic needed photography captured for their eLearning course on their new product the QUICK-FIRE. BernzOmatic has industry leading industrial solutions, but was lacking the assets to promote the innovative features and benefits for their custom design Flash content.

An Added Edge

After carefully storyboarding what imagery would properly showcase the utility of the QUICK-FIRE, Hardly Square conducted a photography shoot in studio. We captured imagery of each step of the tool’s process, while recording the actual sounds of the product. The final product was high-stimulus, custom Flash content that was highly engaging, voice narrated, and interactive.

  • Bernzomatic Quick Fire Torch Application Photography
  • Bernzomatic Quick Fire Torch Application Photography
  • Bernzomatic Quick Fire Torch Application Photography

Elite Athletic Club

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Without an Edge

Elite Athletic Club didn’t have any photography to visually display thier venue, equipment, and typical clientele. Visitors to their site would want to know what they would be signing up for. Elite Athletic club needed photography to support their digital marketing efforts.

An Added Edge

Hardly Square supported Elite Athletic Club’s online marketing with high resolution digital photography. We created an online image with modern aesthetics increasing the amount of unique visitors and pushing conversions.

  • Elite Athletic Club Photography
  • Elite Athletic Club Photography
  • Elite Athletic Club Photography
  • Elite Athletic Club Photography
  • Elite Athletic Club Photography
  • Elite Athletic Club Photography
  • Elite Athletic Club Photography
  • Elite Athletic Club Photography