Portfolio
Social Media
Rubbermaid (RCP)
Without an Edge
Rubbermaid Commercial Products was not fully utilizing all of it options when it came to informing it’s customers of marketing initiatives. RCP wanted to implement a technique thar included involving the customer in an interactive communications platform.
An Added Edge
Hardly Square designed and implemented a winning social media strategy with the RCP Smart Blog. RCP’s blog has been a great way to connect with customers, announce new produce launches, and simply provide a human face to RCP’s image. It grants their customers a voice and allows them to interact directly with the bloggers. This solution also utilizes a Content Management System (CMS) that allows the administrator to easily update the blog on his/her own.
Without an Edge
Rubbermaid Commercial Products was not utilizing the social media benefits of Twitter. Twitter can help to define and promote your corporate culture. Even with 140 characters you can say a lot about your work place, your industry and all your efforts.
An Added Edge
Together Hardly Square and RCP set-up and designed a custom Twitter page that upheld corporate brand standards. Now RCP is creating a buzz for upcoming product launches, increasing credibility by posting relevant industry insight, and promoting new marketing initiatives such as eLearning course and microsite launches.
Without an Edge
Rubbermaid Commercial Products was launching their new Material Handling product line. They were already advertising to their entire channel through multiple well executed traditional methods.
An Added Edge
Hardly Square created a viral video for Rubbermaid (RCP) to pair with their traditional print and web marketing initiatives that was fun and catchy. The video was shared amongst distributors and added awareness to the product launch.
Without an Edge
Hardly Square needed higher visiablity throughout Rubbermaid (RCP). We were known for our custom eLearning solutions and our engaging Flash courses with voice naration. We decided to make a viral song that would spread around the office during a launch of their new product
An Added Edge
While recording the voice naration for Rubbemaid Commercial Product’s eLearning courses in our sound studio, Max Rudy the voice of RCP University sang this autotune song about RCP’s new product. The song was an instant hit in their office and was just one more effort that strenthened our relationship with Rubbermaid (RCP).
World Cocoa Foundation
Without an Edge
The World Cocoa Foundation’s blog and website did not have a consistent look and feel. They were not speaking with the same marketing voice and they were not promoting all the other marketing mediums. There was an opportunity to promote across platforms, while tightening up their image.
An Added Edge
It is Hardly Square’s philosophy that a company’s marketing materials should maintain consistancy. Hardly Square matched the design of the blog to that of the the World Cocoa Foundation’s website. We also integrated the WCF’s social media outlets as well. We offered links to the communication platforms and showcase their latest Tweet on the homepage of the blog. Now the WCF is well on their way to harvesting the next generation of supporters.
Launch Website
Without an Edge
The World Cocoa Foundation was not taking advantage of all the possible media outlets that could capture widespread awareness for their cause. They needed to deepen relationships beyond an email campaign and encourage supporter engagement on multiple platforms.
An Added Edge
Hardly Square designed a custom Twitter page for the WCF that upheld their brand standards, creating one concise marketing message throughout all forms of media. Now the WCF is creating widespread awareness for their cause and providing a human voice to their nonprofit. Hardly Square also included a “Latest Tweet” section on both the WCF site and blog, interconnecting all their forms of media and displaying a call to action to follow the WCF’s Twitter feed.
Bestest Buddies
Without an Edge
Bestest Buddies was not taking advantage of all the possible media outlets that could capture widespread awareness for their pet serivices. They needed to deepen relationships beyond traditional marketing efforts and transmit a more personal touch with their communications.
An Added Edge
Hardly Square designed a custom Twitter page that upheld their brand standards, creating one concise marketing message throughout all forms of media. Now the Bestest Buddies can more frequently provide a human form of communication and deliver helpful pet related articles for their members.
